How to attract customers to your bookings website...

So your holiday bookings website is live - how do you start bringing in guests? Marketing it takes a well-rounded approach. You can look at combining SEO, social media and paid ads. By providing value and staying innovative, you can attract and keep customers.

Take a look at the strategies we suggest and watch your bookings grow!

Optimize your website for Search Engines (SEO)

SEO is key for any online business. To rank higher on search engine results, focus on:

Keyword Research - Find relevant keywords for your property search such as 'dog-friendly cottages', 'luxury travel deals'.

Content Creation

Write short quality blog posts about your holiday let - the surrounding location, local events (for example), travel guides and itineraries that answer common traveller questions.

On-Page SEO

Improve meta tags, headers, and alt text for images.

Technical SEO

Make sure your website loads quickly, is compatible on mobile devices and uses secure HTTPS.

Leverage Social Media

Social media helps you connect with potential customers and showcases your property. Post unique experiences, share good customer reviews and engaging photos.

Customer Engagement

Respond swiftly to comments and questions to build trust.

Invest in Paid Advertising

Paid ads can quickly raise your website's visibility. Think about Google Ads: Use pay-per-click ads to target keywords relevant to your property.

Social Media Collaboration

There's a huge amount of Travel Bloggers across social media platforms. Find Influencers who appeal to your target audience and collaborate on sponsored posts or giveaways.

Email Marketing

Once you start scheduling regular blog posts you can easily share them across your website platform as an email campaign. It's a great way to keep in regular contact with subscribers to your site and share news and offers about your holiday let.

Email marketing is an effective way to reach customers. Build a list with exclusive offers, discounts and special promotions. You can also follow up with users who visited your site but didn't complete their booking.

Showcase Customer Reviews

Positive reviews influence potential customers and build trust. Encourage happy customers to leave reviews on your website and social media platforms. Feature these testimonials prominently.

Offer Value-Added Content

Make your website a go-to resource for travellers by offering:

Travel Tips - Provide advice on packing and budgeting

Destination Guides - Share detailed information about popular places

Tools

Include features on your website such as currency converters and itinerary planners.

Implement a Loyalty Programme

Reward your customers with points or discounts to encourage repeat bookings. A good loyalty programme boosts customer retention.

Analyse and Optimise Performance

You can use tools like Google Analytics to track how well your marketing works. Keep an eye on key metrics like traffic and conversion rates to find areas for improvement.

Stay updated with Industry Trends

Stay informed by monitoring competitors, look at what similar websites do well.

Adopt new technologies such as chatbots for customer services.

So, there's a short round-up of some - or all of the tips you can adopt to elevate your holiday lettings website and grow your business!

Get in touch with HLE with any questions - we can help with your marketing plan!