Why your business needs a Direct Bookings website...

As a holiday let owner, you might rely on third-party platforms like Airbnb, Booking.com, or VRBO to manage bookings and reach potential guests.

Whilst these platforms are useful, creating and managing your own website booking site can significantly enhance your business and give you greater control over your property.

Here are the top reasons why having your own booking site is a game-changer:

Avoid Paying High Commission Fees

Third-party booking platforms often charge significant commission fees which can eat into your profits. By offering direct bookings through your website, you can eliminate these fees or reduce them. This means more money in your pocket, allowing you to reinvest in your property or improve the guest experience.

Long-Term Savings

While setting up a website involves some upfront investment, the long-term savings are substantial. Hosting costs and occasional maintenance are far lower than the ongoing commissions charged by third-party booking sites.

Build and Strengthen Your Brand

A dedicated website allows you to create a unique identity for your holiday let. You can showcase the personality of your property and set up your own website domain to direct potential customers.

Establish Direct Communication with Guests

Having your own booking site enables direct communication with your guests from the outset. This means you can answer questions, offer personalised recommendations and build relationships without the intermediary of a third-party platform. This often leads to better reviews and repeat bookings.

Full Control over Pricing and Policies

With your website, you can set your pricing, discounts and cancellation policies without being bound by the rules of an external platform. You can run promotions, offer optional product 'add-ons such as a welcome hamper, give loyalty discounts to repeat customers and adjust pricing based on demand - all without restrictions.

Better Guest Experience

Your website can provide a seamless booking experience tailored to your property. From detailed descriptions and high-quality images to virtual tours and a smooth payment process. You can also include local guides, FAQ sections and personalised touches to ensure guests feel cared for even before they arrive.

Access to Valuable Customer Data

When guests book through your website, you gain access to valuable data, such as email addresses and booking preferences. This data allows you to build a database of loyal customers and market directly to them through email campaigns or special offers. With third-party platforms, this information is often restricted.

Independence from Platform Algorithms

Many third-party platforms use algorithms to rank properties, and small changes in these algorithms can impact your visibility. By owning your website you control your online presence and are not subject to fluctuating rankings or hidden penalties.

Enhanced SEO and Online Presence

A well-designed website optimised for search engines can attract organic traffic from travellers searching for holiday accommodation in your area. By investing in local SEO, blogging and social media integration, you can grow your visibility and attract direct bookings.

Flexibility to Showcase Unique Features

Your website is a canvas where you can highlight what makes your property special. Whether it's a private hot tub, pet-friendly policies or stunning location, you can showcase these features in a way that third-party listings often can't.

So - are you ready to get started?

Visit our Services Page - you can purchase our packages online or if you prefer, book a discovery call with us so we can answer any questions you may have first!